JINGBO WANG

I study how causal effects vary across individuals, with a focus on digital platforms. I develop econometric and deep-learning methods to estimate heterogeneous treatment effects while accounting for endogeneity and interference. These estimates help guide the design and targeting of platform interventions.

As large language models and AI agents are increasingly used to label data and make decisions, I am now exploring how this could reshape digital platforms and how AI use should be evaluated and governed.

I also teach a practitioner's course on Machine Learning and AI in Marketing: how LLMs actually work, and how to build with them, from copilots to agents and multi-agent systems. Students ship real applications.