Jingbo Wang (汪静波)
Assistant Professor of Marketing
Chinese University of Hong Kong
I also go by Jimbo among friends.
Research Summary
My research brings econometric rigor to marketing problems on digital platforms. I develop methods for causal inference, algorithmic pricing, and measurement with large language models — and I'm increasingly drawn to how generative AI is changing what marketers can measure and how firms should decide.
I also teach a practitioner-oriented course on Machine Learning and AI in Marketing, covering LLM internals, deep learning architectures, AI copilots, and multi-agent orchestration.