Machine Learning and AI in Marketing

I teach a practitioner-oriented course on large language models and AI-powered tools — from how transformers work to building and orchestrating autonomous agents.

Spring 2026 student projects ↗

  1. The Fluency Illusion
  2. Your Inspectable AI Workspace
  3. How LLMs Work
  4. How to Steer One LLM Call
  5. The Copilot's Handbook
  6. Your First Complete Project
  7. How AI Learns
  8. How Attention Works
  9. The Anatomy of an Agent
  10. The Agent Toolkit
  11. Designing Orchestration
  12. Building a Multi-Agent System
Appendices Capstone Project Brief · Working Reference · Glossary of Key Terms