Machine Learning and AI in Marketing

I teach a practitioner-oriented course on large language models and AI-powered tools — from how transformers work to building and orchestrating autonomous agents.

Spring 2026 student projects ↗

  1. Introduction
  2. Your Personal AI Infrastructure
  3. How LLMs Work
  4. Choosing and Using LLMs
  5. The Copilot's Handbook
  6. Building Your First Data Dashboard
  7. How AI Learns
  8. How AI Sees
  9. How AI Remembers
  10. How Attention Changed Everything
  11. Putting It All Together
  12. From Copilot to Agent
  13. The AI Stack: Rules, Skills, and MCP
  14. Building with Agents
  15. Multi-Agent Workflows
  16. Systems That Run
Appendices Prompt Templates Cheatsheet · Glossary of Key Terms · Tool Guides