Machine Learning and AI in Marketing

MKTG4190 undergraduate · MKTG6037 graduate

How large language models work and how to build with them: copilots, agents, and multi-agent systems.

  1. The Fluency Illusion
  2. Your Inspectable AI Workspace
  3. How LLMs Work
  4. How to Steer One LLM Call
  5. The Copilot's Handbook
  6. Your First Complete Project
  7. How AI Learns
  8. How Attention Works
  9. The Anatomy of an Agent
  10. The Agent Toolkit
  11. Designing Orchestration
  12. Building a Multi-Agent System
Appendices Capstone Project Brief · Working Reference · Glossary of Key Terms